Today, I got my (almost daily) ‘hot products’ from Amazon, and here’s the email they sent.
Now picture your average (non-technical) home Windows user, faced with this choice in their in-box. Do you go for the Ultimate, since it sounds the best? Ultimate Warrior, you could shout! – ‘Premium’ sounds like you’re being ripped off – ‘Basic’ insults your intelligence, ‘Business’ could be the right one, but you’re not wearing a blue-tooth headset and talking out of your ass today.My initial answer choice would be ‘none of the above’, there are actually 7 different product names (!)
And what’s that Vista Resource Centre all about? Is it an optional extra, like alloy wheels you say? Well its NEW! so it must be good. And don’t get me started on the number of different Office versions too, no wonder Amazon have chosen to include 5 different books in the email as well. Lets face it, you’ll need at least 3 of them to make a decision.
Along with these ridiculous product names, Microsoft’s seem to be pushing their entire marketing campaign on the fact that their task manager, goes a little bit 3D. See the featured screen-shots in this BBC news article, and the WOW ad’s on TV.
My rant is over. Now decide which CEO goes to talks about creating passionate users?, Vista – you are coming to a sad realisation, CANCEL or ALLOW?
